Jangle.

What does that mean anyway?

The dictionary defines jangle as a harsh, discordant sound.

Shakespeare used it in Hamlet centuries ago: “Like sweet bells jangled, out of tune …”

J.K. Rowling used it in the latest Harry Potter adventure “ … to call a second lift. It jangled and banged lower and lower; the grilles slid open and Harry dashed inside ...”

“Operation Jangle” was the name of a surface-effect-weapons test made in the Nevada desert in 1951.

Jangle is also the name of a video game from Japan.

So what does the word really mean? Well, actually … with all due respect to Mr. Webster, words don’t have meanings. People have meanings for them. And the way people communicate is to agree on the meaning, when they use the word.

In our case, we go along with the concept behind the word being “creating sound.” We intend to make some noise.

But the simple truth is, it was much easier to put “Jan” and “Gale” together than it would be to make anything pronounceable out of Haley-Schwoyer and Schmidt Hodavance!